We start with the definition of keywords: word, in English, means "Keyword". Advertisers can pay more or less depending on the keywords found on your site. But there are some keywords that are paid much, much more than others.
What we will do in this article is to try to "flush out" the highest paid keywords by advertisers. What would change would be precisely the CPC (cost per click = How much you pay for each click to your ad). Keywords with high competition = good, I'll explain more advertisers are competing for their ads and the cost per click goes up accordingly!
For example, you might pay 10/15 euros with just one click if the keyword is "insurance" instead of pennies when it comes to news or other keyowords less you pay.
Now make a list of keywords with the highest paid in Italy and worldwide:
- Insurance: terms: "car and motorcycle insurance, health and medical insurance."
- Health: "weight loss anti-aging, cancer, hair growth, breast enlargement, dentistry, orthodontics and penis enlargement, cancer, mesothelioma, drugs"
- Banking and finance (loans, mortgages, loans)
- Online Forex Trading or
- Real Estate:
- Computer and PCs
- Legal: "lawyers, notaries, accountants, ..."
- Online Dating
- Photography
- Web Hosting / Web Site Creation
- Mobile Games
Should I create a site that is focused on these keywords?
The answer is NO! Create a site that is dedicated to areas you know well, that you can write articles, guides, reviews of high quality! Do not create sites just because the potential gain could be higher, focus on sites where you could be a point of reference for a niche of people and where you may attract new customers through quality content.







March 6, 2012
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